LONDON (Reuters Life!) – Madonna and Demi Moore are fuelling talk of a growing trend for older females in the prowl for more youthful males but a report on Wednesday said the event associated with the “cougar” is really a myth, restricted towards the realm of celebrities.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue in the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of internet dating, because of the University of Wales Institute, Cardiff (UWIC), discovered women and men remain instead old-fashioned in terms of looking for their perfect partner.

Women generally look for a mature and, consequently ideally, wealthier guy, in line with the UWIC research.

Men, in the other hand, require a young and appealing feminine, and frequently choose a much more youthful partner as they on their own age.

The findings, posted into the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in television shows and films like “Cougar Town” starring Courteney Cox and “Sex and also the City” of females aged over 40 searching for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the research which involved analysing age choices of 22,000 both women and men making use of online dating services across 14 nations and two spiritual teams.

“A critically important consideration for advertisers on online dating services appears to function as chronilogical age of a possible partner,” Dunn stated in a declaration.

He stated it had been a commonly held presumption that with the advent of feminine monetary liberty, ladies had been now able to target males of any age bracket, as securing economic safety from older, wealthier men had been not any longer a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older guys to reasonably younger guys, it was argued, is mirrored because of the development of the model boy event,” he said.

“The link between our research challenges these presumptions. The outcomes revealed obviously that females across all age ranges and cultures, targeted men either their very own age or older. though there had been some social variation in extremes”

Dunn stated a pattern that is strikingly different of choices ended up being obvious in guys.

Young males, aged 20 to 25, either targeted females their age that is own or more youthful.

But as men aged, they plainly indicated a choice for females increasingly more youthful than by themselves, with this specific pattern additionally being cross-culturally consistent.

“These findings are demonstrably supportive of evolutionary theory,” Dunn included. “A wide selection of proof has revealed that ladies, when contemplating a possible partner that is long-term focus significantly more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely focus more intently on real attractiveness cues and these are plainly correlated utilizing the several years of optimum fertility.”

A UWIC ukrainian beauties dating launch added: “Madonna and Demi Moore are reported to be affecting a complete brand brand new generation of ‘cougar’ women that see much younger guys as his or her objective when searching for a long-lasting partner.

“But this idea for the ‘toy-boy’ event is dispelled as being a misconception which just exists in the wide world of celebrity as opposed to showing real world.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith